William Hill Casino Review: Ratings By Real Customers

Last updated & tested: 2019-07-18

100% up to £300
T&Cs Apply, 18+

William Hill is a one of the biggest names in online gambling. The company has a chain of bookmaking shops throughout the United Kingdom, where it’s based, and is also a major online gaming enterprise. Created by William Hill back in 1934, today the organization offers online betting along with casino, poker, and bingo games which has increased the brand’s strength. The operator is listed on the London Stock Exchange and currently has a value of over £4 billion.

The William Hill Sportsbook and online casino brand is one of the most recognised names in both land and virtual sports betting and casino gaming activities. The online presence of the William Hill brand is impressive, with one of the largest and most comprehensive sports betting and casino gaming sites in the world.

The brand can also claim to have one of the longest histories of any modern sportsbook and casino gaming entity, with a history spanning decades and rooted in the early 1930s. The brand was originally established by William Hill and the illustrious letterhead still bears his name. While the brand may be firmly rooted in the early days of the gaming and sports betting industries, this does not mean that William Hill is not also leading the way in innovative modern digital casino gaming and sports betting platforms.

  • Impeccable track record
  • Excellent customer services
  • Multiple software providers
  • Comprehensive Sportsbook and casino

Pros & Cons

= 5 = 1
  • Award winning brand
  • Massive experience in gaming industry
  • Download, Instant Play and Mobile platforms
  • Flexible and comprehensive banking options
  • Cutting edge safety and security measures in place
  • USA and other territories excluded

Category Overview

1. Rating Bonus 7.0/10 Points
2. Rating Environment 7/10 Points
3. Rating Games 8/10 Points
4. Rating Devices and Apps 7/10 Points
5. Rating Customer Service 8/10 Points
6. Rating Deposit and Payout 7/10 Points
7. Rating Security and Licensing 8/10 Points
8. Rating Limits and Payout 7/10 Points
9. Rating VIP 8/10 Points
10. Rating Additional Offer 8/10 Points
Ergebnis = 75/100 Points

1. Casino-Bonus

Casino Bonus: The William Hill Casino bonus offer

William Hill Casino is currently offering all new players who sign up and make their first deposit into their new player account, a 100% match first deposit up to £200 with a minimum deposit of £10 required in order to qualify for the bonus offer (William Hill Casino Bonus Code not needed).

William Hill Casino Bonus: 100% up to £300

  • Deposit Bonus:100% up to £300 Bonus
  • Free Plays: No free plays
  • Available until:indefinite

Show Bonuscode: Redeem Bonus

Players who take the William Hill Casino Deposit Bonus on their first deposit will also have to remember that certain bonus conditions will apply. These bonus conditions include wagering or play through requirements as well as a specific time frame in which bonus conditions will have to be met. In the case of the William Hill first deposit bonus, players need to fulfill a 20x play through on the bonus plus deposit. The time frame that will be applied to this bonus condition is no more than thirty days from the moment the bonus has been deposited in the players account. See how the William Hill Casino bonus stacks up against other online casino bonuses in our casino bonus comparison.

While the William Hill Casino first deposit bonus is not available to certain countries including the USA and France, other countries including the UK, Germany, Sweden and others can enjoy a bonus boost to their deposit. There are also additional William Hill Casino bonus options including a high roller first deposit bonus of up to £300. While there is currently no specific welcome bonus for the brands mobile platform, the standard William Hill Casino welcome bonus is valid on their mobile games with no special William Hill Casino Promo Code required.

For all participation details, refer to William Hill’s Bonus T&Cs.

Opt-in required. No deposit needed. New and existing UK customers. Max 50 free spins. Max 10 free spins per day for max 5 consecutive days. Daily free spins expire within 24 hours. Age of Gods games only. 40x wagering. Max withdrawal £20 per day. Player, currency, game restrictions and terms apply

William Hill Casino welcome bonus William Hill Casino welcome bonus
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Casino Environment: How the William Hill Casino experience rates

The William Hill Casino is extremely impressive — not just for its sheer scale in content, but also for its surprisingly simple, intuitive design and layout which makes it effortlessly easy to navigate through. Different game styles are neatly categorized under individual and clearly marked tabs and there is a clear distinction between casino and sports betting.

Casino Environment: How the William Hill Casino experience rates

Main categories including casino, live casino, Sportsbook, poker, promotions and more are all very easy to find and, within just one or two clicks, you generally find exactly what you need. For our William Hill Casino test, we performed a variety of request and searched for a number of different elements including FAQ’s and banking and we were pleasantly surprised to find everything we searched for with ease. For more information about the live casino offerings, check out our guide to William Hill Live Casino.

Super simple live casino platform
Super simple live casino platform
Quick access to a variety of casino games
Quick access to a variety of casino games


The William Hill Casino theme and design appeals to a more sophisticated crowd portraying rich colours and fonts yet with a simple and classy layout of tabs and promotions.

Slot games galore at William HIll casino
Slot games galore at William HIll casino
A wide range of the most popular titles
A wide range of the most popular titles


The sites loads relatively fast and games power up in a matter of seconds allowing for ease of play and navigation. This is quite an important factor to consider, especially on mobile, when playing on the go.

Our William Hill Casino rating for this section would definitely have to be at least a nine out of ten, the casino looks magnificent with a cool combination between sportiness and elegance.

Software DevelopersWilliams Interactive, OpenBet, NextGen Gaming, Blueprint Gaming, IGT/WagerWorks, Evolution Gaming, Aristocrat Gaming, NetEnt, Ash Gaming, Barcrest
Available Games120 + slots, 14 roulette games, 12 blackjack variations, 16 video poker games
Special GamesNew AR Roulette, Spiderman, Gold Rally, The Fantastic Four 50-lines
Minimum Requirements500MHz CPU, 512 MB RAM, 950 MB free disk space, 16MB Graphic Card (800×600 resolution, colour depth: 16 bit)
CompatibilityWindows XP or later / Adobe Flash Player or higher
Live GamesSport Roulette, London Roulette, French Roulette, European Live Roulette, Exclusive Live Roulette, Live Blackjack, Live Baccarat, Live Casino Hold’em
Software AwardsInternational Gaming Awards 2013: Best iGaming Software Provider

3. Games Offer

Game selection: A Wide Variety of Games Available

William Hill Casino has chosen to stick with legendary casino software provider Playtech for the majority of their site, although they do employ a rather impressive array of software provider a number of their slots and other areas of their casino too. Of particular interest to this William Hill Casino review was the use of Playtech’s formidable and much-respected RNG software, immediately putting many doubts about fair gaming to rest.

The list of William Hill Casino’s other software providers includes:

  • Williams Interactive
  • OpenBet
  • NextGen Gaming
  • Blueprint Gaming
  • IGT/WagerWorks
  • Evolution Gaming
  • Aristocrat Gaming
  • NetEnt
  • Ash Gaming
  • Barcrest


William Hill Casino also offers their games as a full download or as an Instant Play (Flash) casino. For our William Hill Casino test we tried both as a comparative exercise with different players. Opinions seemed to be that both offered a fast and effortless user experience, with the full download suite only taking a few minutes to install and launch. Many of the most popular games are available in the William Hill Mobile Casino.

Utilizing the skills of so many different providers means that William Hill Casino is able to provide the best user experience throughout. Playtech are famous for their video slots and progressive jackpot games while newer companies like Evolution Gaming have developed an excellent reputation for their live casino platform.

There are enough games to choose from in every imaginable category including table games, with a high quality variety of Roulette, Blackjack, Craps and Baccarat games, poker variant in Texas Hold’em, Three Card Poker and Caribbean Stud poker. Well-known and loved slots include Iron Man 2, Avengers, Avalon II, Bar Bar Black Sheep, Bridesmaids and Chain Reactors.

For our William Hill Casino review, we tried their live casino gaming platform, courtesy of the aforementioned Evolution Gaming and it is totally immersive and incredibly smooth. The William Hill live casino takes casino gaming to the next level in realism. Games are presented in a true live casino style with professional dealers and an interactive real-time streaming platform.


View by software

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  • ALLE
  • BetSoft
  • Cirsa
  • Elk Studios
  • IGT
  • Live Dealer
  • Merkur
  • Microgaming
  • NetEnt
  • NextGen Gaming
  • Novoline
  • Novomatic
  • Play'n Go
  • Playtech
  • Quickfire
  • Quickspin
  • Thunderkick
  • WMS Gaming
  • Yggdrasil

4. Devices & Apps

Devices and Apps: Playing on William Hill Casino on the go

William Hill Casino presents an impressive mobile casino platform that is designed primarily for Android and iOS users of both tablets and smartphone devices. During our William Hill Casino test we found the mobile casino boasts over 80 of the brands best games including an array of slots, progressive jackpot games and classic casino table games. An added bonus is a live casino just for mobile giving you the realism option on the go! Read all about it in our William Hill Mobile Casino guide.

The William Hill Casino mobile app presents incredible functionality and allows users to perform similar banking functions as they would do with the normal casino site. Players can control a vast number of functions including tweaking various aspects of their accounts, bookmarking games and enjoying the choice between mobile casino gaming and live sports betting, from wherever they choose.

Mobile apps
Mobile apps

5. Customer Service

Customer service: Friendly and Informative
Live Chat Support

As expected our William Hill Casino review shows that their customer service is more than above average with multiple options at your disposal. The first port of call during our William Hill Casino test was their FAQ, one of the most undervalued sections of any casino.

William Hill Casino offers 24/7 customer care and, again, for our William Hill Casino review, we tested that in all aspects. The live chat feature is the next best option after consulting the FAQ section and we were pleased to find the personnel on call, friendly and highly efficient with great casino knowledge. Customers can also make use of an email contact system via [email protected] which is also available 24/7 and returns usually within twenty minutes. UK callers can also contact the call centre for free at all hours at 08 000 149 469.

Corporation Information
Corporation WHG (International) Limited.
CEO Gareth Davies
Adress 6/1 Waterport Place, Gibraltar
Phone-Number 08 000 149 469

6. Deposit & Payout

Deposit and payouts: A Good variety of Options
Quick Payout
Safe & discrete
Certified & controlled

Another important aspect of our in-depth William Hill Casino review has to be banking options. We were pleased to find that the brand presents an almost overwhelming array of banking options with more than enough options for depositing funds in. We simply can’t imagine that anyone wouldn’t be able to find a method that suited their needs perfectly.

The most popular methods for making deposits and withdrawals include the following, with the majority offering instant deposit times and no charges:

In our opinion, the best methods that provide great results on both sides of the coin is PayPal, Neteller and InstaDebit.

Payment Method Name Deposit Pay-out Waiting Time
PayPal PayPal £10 – £50000 £10 – £100000 1 – 3 days
Credit Card Credit Card £10 – £50000 £10 – £100000 1 - 7 days
Paysafecard Paysafecard £10 – £50000 Not Available
Neteller Neteller £10 – £50000 £10 – £100000 1 – 3 days
Giropay Giropay £10 – £50000 £10 – £100000 1 – 3 days
Skrill Skrill £10 – £50000 £10 – £100000 1 – 3 days
Entropay Entropay £10 – £50000 £10 – £100000 1 - 3 days
Clickandbuy Clickandbuy £10 – £50000 £10 – £100000 1 - 3 days
Trustly Trustly £10 – £50000 £10 – £100000 1 – 3 days
instaDebit instaDebit £10 – £50000 £10 – £100000 1 – 3 days
iDEAL iDEAL £10 – £50000 £10 – £100000 1 – 3 days
Trustpay Trustpay £10 – £50000 £10 – £100000 1 – 3 days
Bank Wire Transfer Bank Wire Transfer £10 – £50000 £30 – £100000 1 – 7 days
Ukash Ukash £5 – £50000 Not Available

7. Security & Licensing

Security & Licensing: Feeling safe while having fun at William Hill Casino

William Hill Casino, along with the rest of the brand takes security, fair play and responsible gaming very seriously. The brand profile is massive, and is floated on the London Stock Exchange and any wrongdoing or scandals could be disastrous. It is also not an easy thing to be able to maintain a sterling track record with so many decades behind your name. William Hill Casino is licensed and regulated by the UK Gambling Commission as well as the formidable Gibraltar Government and Gibraltar Gambling Commissioner. In both cases, stringent criteria are enforced which includes close monitoring of all activities on the site.

As we mentioned earlier, William Hill Casino rather wisely employ the services of Playtech’s RNG (Random Number Generator) software throughout the casino. Playtech have actually been recognised for their RNG software and have won awards including RNG Casino Supplier of the Year 2015 at the prestigious EGR Awards.

Furthermore, the casino also employs additional independent testing on all RNG software through Technical Systems Testing and payout verification through Gaming Laboratories International. All transactions, banking details, credit card information and personal and sensitive client information is protected via the latest SSL digital encryption technology provided by Thawte.

Finally, one of the most important aspects of the William Hill brand is their commitment to responsible gambling practices, not just in producing fair gaming as discussed above, but also ensuring that their customers are safe from the effects of gambling addiction. The brand employs various options that allow players to monitor their own gambling habits and control the amount that they spend. Players also have the option of self-exclusion if they feel things getting out of hand. The site is certified by GamCare and Gambleaware. A strict no under 18s policy also ensures more responsible gaming practices.


EU-License from Gibraltar & certification from RGT, Gambleaware and Gamcare

Regulatory Authority
Gibraltar Gambling Commissioner
License Nr
RGL no. 034 & 042
Cryptographic Technique
128 bit SSL Encryption
Random Generator
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8. Limits & Payout

Limits & Payout margins: What you get out – William Hill Casino rating

This section deals with the payout margins, also known as the Return to Player (RTP) margins. William Hill Casino publishes their payout percentages which are all verified by Gaming Laboratories International (GLI). In these reports one is able to see that William Hill Casino is currently at a 96% average payout margin (RTP), more than many of its competitors.

Table limits vary quite extensively, depending on the game type as well as the specific game style in question. Generally speaking however, Roulette offers a low table limit of 10p and gong up to the opposite end of the scale at a maximum bet limit of £10,000. Blackjack generally offers a low table limit of 50p and a high end limit of around £10,000 as well. The payout margins are important factors to consider and the case of William Hill Casino, the operator scores high on our casino test.

9. VIP-Program

VIP Program: Exclusive VIP Promotion

VIP program: Getting Top Dog treatment

William Hill Casino, along with its sports betting side offer prestigious high end gaming and naturally their VIP program reflects this.

The William Hill Casino VIP program is structured in four tiers starting with a bronze tier and moving up through silver, to gold and finally platinum level. This is nothing unusual as most VIP programs are structured in this way.

William Hill Casino-VIP Program Has 4 tiered levels William Hill Casino-VIP Program Has 4 tiered levels

Ultimately is comes down to the incentives, bonuses and special offers that every casino puts in to their VIP program. William Hill Casino and Sportsbook enjoy a massive influence throughout the gaming and sporting world and a highlight VIP incentive is in the form of exclusive invitations to very high profile sporting events (Formula 1 for example).

General VIP incentives and bonuses include personal casino managers and customer support, bigger bonus offers, exclusive prizes and much more.

10. Additional Offers

Additional offers: William Hill Sportsbook
Black Jack
Video Poker

Mention the name William Hill to most people and they will immediately think of horse racing, motor racing and football. The brand is world famous and playing at William Hill in any capacity is incredible. There is really so much to choose from that it seems almost impossible that anyone would ever get bored on the William Hill site.

William Hill Sportsbook offers Tennis, Horse racing, Soccer and more William Hill Sportsbook offers Tennis, Horse racing, Soccer and more

Naturally William Hill is most well-known for its sportsbook, both on land and the internet. The sports betting side of the website is truly impressive, with a massive number of sports events happening all around you all the time. Fortunately the sportsbook is so well organised that one never feels lost. Sports coverage includes every major sport from football and rugby through to tennis, golf, motor racing and athletics.

William Hill also offer award winning live poker along with exciting bingo action, a Macau casino, novel betting including politics and financials and much more.

Total Score

Our Summary

Our Conclusion: Final opinions of William Hill Casino

William Hill Casino is most certainly a cut above the rest and offers just about everything that you could ever want in a one-stop shop gaming and betting destination. The brand enjoys one of the longest track records in the industry, having gotten their start long before most of us were even born.

To summarize the things that we loved about William Hill Casino:

  • Incredible online casino and sportsbook
  • Hundreds of top class games to choose from
  • Use of multiple software providers
  • Excellent live casino
  • Quality Instant Play and download platforms
  • Excellent mobile casino with more games and features than most
  • Excellent customer care
  • Multiple language support
  • Multiple currency support
  • Great VIP program
  • Excellent commitment to safe and fair gaming
  • Responsible gaming taken seriously


Now it`s your turn!

Which experience have you acutally made with William Hill Casino?

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Our Author Paul Clark

Our Author Paul Clark is a passionate casinoplayer and an expert on online casinos with slot machines and how to play them. He feels at home when there is something to play and win. Since the beginning of the online casinos he started playing and betting online. As an experienced editor he made his passion to profession years ago. Paul is a slot and video poker columnist and has written for many of gaming’s leading publications. Now he is testing Online Casinos thoroughly. We are glad that we could win him and his expertise for Casinocowboy. He provides our readers with the most important and most recent information about the gambling world.